Luxury web design for meaningful brands

Your business has grown. Your website should look like it.

Boutique web design for small businesses ready to look as established online as they are in real life. Custom builds, thoughtful refreshes and ongoing support — all designed to make the next step feel obvious.

Tell me about your website See our work
Small-business focused · thoughtful by design · built for real customers
Editorial styling Mobile-first layouts New builds + refreshes
$500 founding client website build
$79–149/mo optional website care
New or existing websites can both be elevated
Featured project
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ADAPTIV PERFORMANCE
CoachingProgramsApproachResults
Online coaching

Higher
StandardsA Stronger You

Personalized coaching.
Real progress.
Built for your life.

Apply for coaching →
Real client website

Adaptiv Performance

A coaching business platform with a polished marketing site, applications, Stripe payments, client + coach portals, scheduling, messaging and progress tracking.

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New website builds

Start fresh, beautifully.

Custom websites for small businesses that need a polished online presence from the ground up.

Website refreshes

Your business evolved. Your website should too.

You don’t always need to start over. We refine what you already have — modernizing the design, cleaning up outdated content and making the experience easier for customers to use.

Advertising support

Ready to get more eyes on your business?

Optional Google Ads + Meta Ads support can help connect your polished website with the people already looking for what you offer.

Real build spotlight

A website can be beautiful — and still do serious work.

Adaptiv Performance is Atelier Luna’s flagship real-world build: a complete coaching website and client platform designed around one brand, one experience, and one clear path from first visit to active client.

Flagship client build
Adaptiv Performance High-touch design meets real functionality.

A luxury-feeling coaching brand with the systems behind it — from inquiry and subscriptions to scheduling and the private client portal.

Web design Portal UX Subscriptions
Adaptiv Performance

A polished website and client portal in one brand experience.

Public website, applications, subscriptions and the coaching portal are designed to feel connected, clear and easy to use.

Website design Client portal Stripe Scheduling
Adaptiv Performance website and portal showcase
Visit Adaptiv →
Selected work

Different businesses. Same elevated standard.

A few concept directions to show how Luna can flex across industries while keeping every site intentional, polished and tailored to the business. Adaptiv remains the flagship real-world build.

The Luna standard

A website should make your business feel instantly credible.

Beautiful design matters, but clarity matters too. Every Luna site is built to feel polished, easy to navigate and ready to turn interest into the next step.

01
Polished by design
Refined typography, thoughtful spacing and a custom visual system.
02
Clear by intention
Strong messaging and purposeful calls to action that keep visitors moving.
03
Support after launch
Ongoing care to keep the site current, functional and working for your business.
Tell me about your website
Cindy James Coaching website preview
Coaching / Personal Brand / Service

A feminine editorial coaching concept with personal-brand warmth, lifestyle storytelling and a polished inquiry path.

The Daily Method website preview
Wellness / Product / eCommerce

A clean wellness shop concept with product-focused design, subtle olive accents and a premium e-commerce structure.

Haven Home website preview
Interiors / Home Services / Design

An architectural interiors concept with rich imagery, a warmer palette and a refined luxury home-services feel.

Website Refreshes

Already have a website? Keep the good. Fix the friction.

A full rebuild isn’t always the answer. Atelier Luna can work with the foundation you already have and turn an outdated, confusing or unfinished website into something polished, intentional and easier to trust.

A refresh can change how your business feels online.

We look at the details customers actually notice — and the little things that quietly make a site feel less credible — then create a cleaner experience around the business you’ve already built.

Clean upOutdated copy, unfinished sections and inconsistent details.
ModernizeTypography, spacing, imagery and overall visual direction.
SimplifyNavigation, mobile layouts and the path to contact or book.
StrengthenTrust, clarity and the first impression your website makes.
Tell me what needs fixing
01Tell me what’s not working
02We choose the right direction
03I design + refine
04You launch with confidence
The Atelier approach

Boutique experience.
Polished finish.

01

Clear + collaborative

A personal process from first idea to launch — without getting lost in agency layers.

02

Made for mobile

Layouts are built to feel beautiful and easy to use on phones first, then scale upward.

03

Support after launch

Monthly care plans keep the site current, polished and useful as the business grows.

Ways to work together

Build. Refresh. Stay supported.

Start with a brand-new website or refresh the one you already have. Add ongoing website care when you need it — and if you’re ready to promote your business, advertising support is available by custom quote.

Founding client offer
$500

New Website Build

A custom 1–3 page website for small businesses ready to start fresh with a more polished online presence.

  • 1–3 custom pages
  • Mobile-first responsive design
  • Inquiry / contact form
  • Basic SEO setup
  • Domain connection
  • Launch support
Book a new build
Starting at
$350

Website Refresh

For businesses that already have a site but want it to look cleaner, more premium and more aligned with their brand.

  • Visual refresh / redesign
  • Typography, spacing + layout cleanup
  • Mobile improvements
  • Updated sections + clearer calls to action
  • Pricing depends on how much is being refreshed
Ask about refreshes
Monthly support
$79/mo
Cancel anytime

Website Care

Light ongoing support for businesses that want their site maintained, current and easy to hand off.

  • Up to 30 minutes of updates monthly
  • Text + photo changes
  • Form + link checks
  • Minor layout tweaks
  • General website support
Choose Website Care
More hands-on support
$149/mo
Cancel anytime

Care Plus

For businesses that update more often and want priority help with promotions, new content and bigger site changes.

  • Up to 90 minutes of updates monthly
  • Everything in Website Care
  • New sections + seasonal promotions
  • Landing page edits
  • Priority support
Choose Care Plus
Advertising Support — custom quote Need help getting eyes on your new website? I can assist with Google Ads + Meta Ads setup and support, conversion tracking, and landing-page optimization so your website is not just beautiful — it is ready to support your marketing. Advertising services are scoped separately based on your goals and ad needs.
Let’s build something beautiful

Let’s make your website match the business you’ve built.

Tell me what feels outdated, unfinished or simply not like you anymore. I’ll help you figure out whether a focused refresh or a fresh build makes the most sense.

Great fit for: Coaches, service providers, beauty businesses, contractors and other small businesses that either need a brand-new site or want their current one to feel more polished.